Z Connections

By , 27 September, 2017


 

ZADRO ACHIEVES GLOBAL RECOGNITION

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We are excited to announce that Zadro’s Managing Director, Felicity has been honoured with two prestigious awards in Corporate Vision Magazine’s Businesswomen Awards 2017.

Felicity was awarded Communications Entrepreneur of the Year 2017 – New South Wales and Best Women-Run Communication & PR Agency 2017.

The Corporate Vision Awards is dedicated to recognising outstanding achievement in innovation and performance in each sector around the business world.

We are very proud of Felicity’s continual success in leadership and pushing the standard in the communications and PR industry.

See more here

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A BEST PRACTICE APPROACH TO BRAND DEVELOPMENT

By Mellanie Wulf, Creative Lead, Zadro

Does your brand need a refresh? Are you looking to rename and rebrand? Or are you starting out from scratch and need a new brand? No matter what stage you are at – it is crucial in an era of marketing communications overload that your approach to brand development is clever and tactical.

For our best practice approach to brand development – read on

Branding Case Studies:

WOW CLUB

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Zadro successfully developed a new name and brand identity for the Association of Woolworths Employees (AWE): WOW Club more savings, more fun.

The new name, logo and brand identity was a result of member, staff and Board feedback and a reflection of a new strategic outlook for the organisation. As a part of the company’s brand development, Zadro created a full brand style guide including the brand story, logo, typography, colours and patterns. Zadro also designed a corporate suite and marketing collateral.

Read more

ONE DOOR MENTAL HEALTH

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Zadro took on the challenge of a complete rebrand for Schizophrenia Fellowship of NSW to better reflect the organisation and its services.

Zadro successfully renamed the organisation One Door Mental Health, consolidating 82 services with different names and brand identities under the one brand architecture, along with a brand identity, including brand story, name, logo, tagline, vision, mission, key messages, style guide.

Zadro also provided all new collateral: corporate collateral suite, business cards, report templates, brochures, video, information sheets, stickers, invitations, posters, flyers, pull up banner, media wall, merchandise and digital assets.

Read more

DO YOU KNOW IF YOUR BRAND IS PROTECTED?

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You might have registered your company name, however is this all you can do to protect yourself in the land of IP? Is your name and brand trademarked?

It’s not an expensive process compared to the investment you have made into your brand, however it is a very important one. If you haven’t trademarked your name and brand you might be exposed to considerable competitive risk.

You also need to make sure that you’re not infringing on anyone else’s trademark. It’s worth doing a quick search on the Australian government site, IP Australia to check.

At Zadro and we can connect you with our Seriously Trademarks® one of our strategic partners.

If you would like to trademark your name, brand and visual marks, contact Debbie Bradley, at Zadro and we can connect you with our partner Seriously Trademarks®. Make sure your brand is protected!

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DID RYANAIR TAKE BRAND AUTHENTICITY TOO FAR?

By Elle Stewart, Account Manager, Zadro

Crisis communications is an unpredictable game; your brand is in trouble and your main objective is to reassure your audience and stakeholders that your brand can be trusted. This week Irish low-cost airline, Ryanair found itself knee-deep in a crisis… read more

 

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Source: Zadro