Zadro Association News | How to Engage your Board, Conference Marketing Tips, Event Awards and more…

By , 20 November, 2017


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As a CEO, you are fully responsible for your organisation; the running of the every day, being responsible to Board Members, communicating with stakeholders, and for the culture and the team that you lead.

Managing the Board and engaging members to be an effective part of the organisation’s strategic direction is key, and comes with its own challenges. Board Members are highly knowledgeable in many different disciplines, passionate, and willing to invest time and effort into reaching the goals of your organisation.

So, how can you leverage these skills and engage your Board for the betterment of your Association? Debbie Bradley, Group Account Director, has put together some top tips for the CEO.

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Is your conference marketing getting ‘bums on seats’?

Looking for marketing success? Strategy and integration are the two – not so secret – keys to communications success when promoting your conference, kicking conference goals and securing the all-important ‘bums on seats’.

The first, and most important step, creating a communications strategy, the second integrating communications across your mix of marketing channels. Here is the Zadro guide on how to conduct successful conference marketing.

Read more…


Developing an impactful, consistent and integrated brand, logo, message and visual style guide is crucial to help you get cut-through for your conference or event.

The Australian Institute of Food Science and Technology (AIFST) were approaching their 50th Anniversary Convention and came to Zadro to create a brand for this major milestone event. The brief was to create a brand that would align with their existing logo and represent their theme: The Future of Food. Zadro completed a comprehensive brand design for the Convention to be integrated across their logo, website banners, email marketing, social media, signage, program and presentations.

Do you need help designing your conference branding or message, or want to refresh your thinking? Click here to email Debbie Bradley, Group Account Director or call 02 9212 7867 for a chat.

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The 2017 Meetings & Events Australia Industry Awards are now open. This year there are new categories for Association events:

  • Association Meeting of the Year
  • Event Management Team – Association (In-House)
  • Event Manager of the Year – In House

The MEA Awards are all about recognising success and are a great way to profile your organisation and acknowledge your team and their work.

The qualifying period for the awards is 1 October 2016 to 31 December 2017.

To find out more about the awards and to see all of the updated categories, click here.

If you’re not sure what category(ies) to enter or need professional copywriting for your submission, give Zadro a call on 02 9212 7867 or email [email protected]

Let Zadro take you to the podium!


For 10 years, Zadro has been working hand in hand with Associations and event organisers to market annual conferences and events to members, industry, government and press.

Voted one of the top 5 PR and Marketing agencies in the Australian event industry by SPICE magazine 4 years in a row, we understand how to draw out your unique stories, and devise compelling reasons to attend your event – year after year.

Our strengths lie in:
• Event branding
• Event websites
• Social media copy – see how we’ve got our client’s trending on Twitter!
• Content marketing – blogs, white papers, videos
• Enewsletter marketing – content and design
• Advertising
• Public relations

Don’t take our word for it! Check out our client work for CeBIT, Hotel Career Expo, Natural Medicine Week to see for yourself.

Call Zadro on 02 9212 7867 or email [email protected] to get a proposal.

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Your Invited to: The Strategic Board Series hosted by The Association Specialists

Our Group Account Director, Debbie Bradley will be sharing her insights into membership engagement at the Strategic Board Series by The Association Specialists, 23 November at the PARKROYAL Darling Harbour, Sydney.

The series will feature three panel discussions on key thought areas for associations. Places are limited, secure your place now.

Book now…